Bodega Lopez de Heredia, Viña Tondonia by Zaha Hadid

The new wing of Bodegas Lopez de Heredia done in Elciego, Rioja – Spain (Rioja again!) by Zaha Hadid is a witty project for marketing issues and falicities requirement. History of architecture passed through post modern and lately a new wave of  marketing managers becoming architects and designers, but nobody ever thought to do something so obvious for a winery. An OVERSIZE decanter!!! Beside the jokes the “queen of architecture” did something really special I love. This space aim to be a showroom and underground a museum of wine. Inside the new building has been placed the original pavillon done in 1910 for the Exposition Universelle de Bruxelles. Lesson number one at spanish school of wine marketing: architecture is the answer!

http://www.lopezdeheredia.com/

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