So, the question is can you judge a bottle by its label? If you are a novice at selecting wine, can you make a good decision about what to buy? I think by educating yourself on a few things, you can reduce your chances of purchasing a wine you absolutely don’t like. Here are a few things that help me decide on a wine.
1. Stick with what you like which means stay with a genre of wine you really enjoy. This will make it easier to select a wine and less room for error.
2. Region is important. If not knowing anything about what parts of the world produce the best types of wine then this may help. If you’ve purchased a wine in the past from a particular region most likely a different wine from the same region will be of a similar distinction. Also, follow the lead of the wine store you’re in. If it doesn’t look like they stock a lot of that type of wine from one region steer clear.
3. Check out the vibe of the label. Is it something that interests you? Catches your attention. Wineries spend a lot of money on marketing so take a risk and go for it.
4. A different wine for a different occasion. The stakes are a lot higher when the bottle of wine is upward of $50-$100 so in this case stick with a wine you already like but try a more expensive vintage.
5. Tune in to other people’s selections at the store. Recommendations are good way to go. Don’t hesitate to ask other customers about what’s in their basket.
6. Most wine stores, even in Utah, display point awards with tasting notes from various publishers which is always helpful when deciding between wines.
So next time you’re in the wine store, no need to panic that you didn’t bring your wine spectator with you, just use your best instincts and by the process of elimination you can better choose a wine you will enjoy. Of course, I’m just a novice myself so if you have any other wine selection do’s and don’ts, please share.
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